GIFTO is a decentralized virtual gifting protocol to incentivize and monetize content generation for individuals worldwide. Virtual gifting is a highly effective monetization method for content creators. In 2017, Uplive, AIG’s live streaming platform generated more than USD 100 MM in revenue through virtual gifting. GIFTO aims to take the gifting model within live streaming and implement it across platforms globally, including YouTube, Instagram and Snapchat. GTO is a token issued by GIFTO platform. It can be used to monetize creater's content, buy virtual gifts, play blockchain games, create art, and donate to the charity. GTO also can be used to interact with fans and friends on any social media platform and receive instant, private payments via customized gifts.